Britannia Company Profile
Britannia Industries Ltd. was jointly promoted by group Danone of France and chairman, Mr. Nusli Wadia who is also the chairman of Bombay Dyeing. Group Danone provides product support and technical assistance to Britannia. Danone is the largest biscuits and dairy company in world and has a presence in milk products, mineral water, confectionery, beverages and biscuits. Under the leadership of Managing Director Mr. Sunil Alagh and an impressive marketing team, Britannia went for an image revamp in 1998 . The company came out with a new mission and decided to focus on profitability. The company has a new logo and a new punch line “Eat Healthy, Think Better” . Britannia has decided to launch new brands and products on the plank of health, nutrition and freshness. The company is focussed on quality and with the help of Danone, it has improved the quality of its products and packaging. Britannia is the market leader in the premium biscuits category with popular brands like Pure Magic, Cream biscuits, Snax, Chekkers, Good Day and Little Hearts. In fiscal 1998 the company launched Britannia butter and cheese which were outsourced from Dynamix Dairies under an exclusive contract. Within a year of launch Britannia cheese captured 35% of the market which was until then dominated by Amul. The company is launching innovative products with improved packaging with a view to expand the market. A recent example in biscuits is “Tiger” a glucose biscuit in the economy segment that has bridged an important gap in Britannia portfolio of products and enabled the company to compete with Parle Products on its home turf.
OPPORTUNITIES
Opportunities for MBAs exist in Marketing, Brand Management, Corporate Finance & HRD
CONTACT:
Registered office
5/1A Hungerford Street
Calcutta 700 017
Bangalore Office
Britannia Industries Ltd.
Britannia Gardens,
Airport Road
Bangalore 560017
Tel : (080) 5278585
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